CIM Wales Talk Summary

Robert Mills

This morning I spoke at an excellent half day event organised by Jade Tambini on behalf of the Chartered Institute of Marketing, Wales.

My talk was titled Copywriting for Engagement and I have added my slides here. Of course, for those not at the event, those slides will lose some context and not mean quite as much.

I referenced various resources and guidelines during the talk too and have collected all of those links here in one handy list:

Continue Reading

What is content?

Robert Mills

Today I was asked the question, what do you mean by content?

The conversation that led to that question involved me talking to my pal Ed about an event where all things content related are discussed and shared (more on that soon!).

That chat was several hours ago as I sit here and type this post. The reason I felt compelled to blog is because that question stopped me in my tracks. I actually struggled to answer it without pausing and contemplating.

In my head I knew what content...

Continue Reading