Understand Your Audience

Robert Mills

Before I entered the design world I was an Audience Research Executive at BBC Wales. This gave me a valuable grounding in the importance of audiences, research and having data to support any decisions you make. It also taught me that there’s a big difference between knowing your audience and understanding your audience.

Knowing is associated with top level data such as having 23,000 unique visitors a month to a site. Understanding your audience is about finding out as much as possible about the people behind the numbers including...

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Colour and Storytelling in Films

Robert Mills

Colour can have political, religious and cultural connotations, represent gender and as believed by Kandisnky,  have emotional and physical effects on us. Colour can also improve our memory, influence buying decisions, indicate meaning and tell stories.  It’s that very last one that interests me most.

In this post I want to focus on the use of colour as a storytelling device in films.

My inspiration for this post came when I recently watched Oz the Great and Powerful. This film was released earlier this year and IMDB sums the...

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