Tone of Voice Guidelines

Robert Mills

Last week I was talking about tone of voice guidelines with someone doing research into how companies communicate. I referenced a few examples and thought it might be of interest if I share those here. It’s a bit of a guilty pleasure of mine to read tone of voice guidelines because they give a good insight into how others talk and this can be interesting, especially if you have engaged with that brand. Do their guidelines match your own experience of that brand, for example.

It would also be insightful...

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Community Journalism – Week 5

Robert Mills

The fifth week of the community journalism course was also the final one. It offered a good round up of the previous weeks and plenty of practical advice for those who want to jump straight into getting their hyperlocal/community site up and running.

At the start of this week’s course material we looked at how we could judge the success of a hyperlocal site. Measures of success we have been thinking about a lot at Bluegg recently, in relation to client websites and how we can evaluate the...

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